Kenya heats up culinary tourism
Kenya is stepping up efforts to position its gastronomy as an economic driver, targeting a larger share of the global culinary tourism market valued at Sh1.09 trillion in 2024. The strategy was showcased at a cookout in Nairobi National Park during the 10th Week of Italian Cuisine in the World, with Kenya Tourism Board signalling a pivot toward higher‑value growth and diversified revenue from food‑led travel.
Industry data cited by tourism marketers indicate 53% of leisure travellers identify as culinary tourists and 81% now choose destinations based on food experiences. The event – supported by the Embassy of Italy, Italian Cultural Institute, Italian Trade Agency, Kenya Wildlife Service, KTB and Utalii College – featured Italian influencer chef Lulu Gargari to amplify international reach, while local training institutions reported adapting curricula to global tastes. Officials framed the push as a way to deepen visitor spending and sharpen competitiveness amid shifting travel preferences.
Source: Capital FM Kenya
