Jon Danks, CEO, African Travel and Tourism Association at WTTC

Africa Showcase Mitteleuropa 2025 concluded its latest edition with successful events in Zurich and Munich from 16–18 September, reinforcing strong links between African tourism suppliers and buyers

As we look ahead to the WTTC’s Global Summit, it’s the perfect moment to reflect on how small and medium-sized enterprises in the tourism sector can expand and innovate in a rapidly evolving global landscape.

We've all heard it a thousand times: it's cheaper - and easier - to fly from Lagos to London than from Lagos to Lusaka.

WTM Africa will launch its inaugural China Ready® Workshop on 15 April 2026 at the Cape Town International Convention Centre, aiming to prepare African tourism professionals for the rapidly growing Chinese outbound travel market.

UN Tourism and the South African government hosted the Tourism Investment Forum to spotlight investment opportunities across Africa, with a focus on South Africa’s growing tourism industry.

International tourism arrivals rose 5% in the first half of 2025 compared to the same period in 2024, reaching nearly 690 million visitors, according to UN Tourism.