Join Our Team - ATTA® Chief Strategy and Marketing Officer
Location: UK-based, hybrid (flexible mix of office and remote working; occasional London office days required)
Contract: Permanent, full-time
Salary: Competitive, depending on experience
Closing Date: Friday 23 October 2026
ATTA® is looking for a senior strategic and commercial leader to turn our strategy into results. You’ll grow our brand, our membership and our influence across African and international tourism markets.
About the Role
The Chief Strategy and Marketing Officer (CSMO) will lead Strategy, Marketing and Market Activation at ATTA®. You’ll turn market opportunities into propositions, plans and measurable results. You’ll also build the frameworks that link our strategic priorities to decisions, accountability and delivery across the organisation.
You’ll report to the CEO as part of the senior leadership team. You’ll work closely with the CCO on membership growth and retention, and you’ll advise the Board on strategy delivery and commercial performance.
Key Responsibilities
- Translate ATTA®’s strategy into delivery plans with clear priorities, ownership, budgets and success measures
- Lead the development and launch of ATTA®’s membership propositions and tiers
- Own ATTA®’s brand strategy, positioning and integrated marketing plan
- Lead campaigns, content and digital activity that raise our global profile and drive conversion
- Identify and develop new products, partnerships, sponsorship and income streams
- Build effective lead generation across membership, strategic and leadership tiers, and partnerships
- Lead improvements to the website, CRM, marketing automation and member journeys
- Build and lead the Strategy, Marketing & Market Activation team, and own the function’s budget
- Report on progress, risks and results to the CEO and Board
What We’re Looking For
- 15+ years’ experience, including senior leadership across strategy execution, strategic marketing and commercial growth
- A proven record of spotting opportunities and delivering commercial strategies to measurable results
- Experience in a membership, association or subscription-based organisation
- A track record of developing and launching products, services or membership propositions
- Substantial experience in travel, tourism or the wider visitor economy
- Strong B2B experience, with the credibility to work with government, the public sector and senior industry stakeholders
- Demonstrable success in brand strategy, integrated marketing and go-to-market delivery
- Experience improving CRM, digital journeys, data quality and performance reporting
Desirable
- Experience across African and international tourism markets
- Experience introducing or transforming a tiered membership model
- Experience developing commercial partnerships or sponsorship propositions
Why Join ATTA®
This is a rare chance to shape the future of a respected, member-driven association at a pivotal moment in its growth. You’ll sit at the heart of the leadership team, with real influence over how ATTA® champions quality, responsible tourism for Africa. You’ll also work alongside a warm, collaborative team and a global network of members who share a passion for the continent.
Job Description
Download the full job description
How to Apply
Please send your CV and a short covering note explaining why you’re right for the role to [email protected] by Friday 23 October 2026
ATTA® is committed to building an inclusive, values-led team and welcomes applicants from all backgrounds.