International and regional marketing is part of tourism master plan
The Department of Tourism will continue implementing regional and international tourism marketing campaigns to position South Africa as a viable tourism destination.
This is one of the seven strategic interventions in the Tourism Sector Master Plan which was gazetted on Friday by the Minister of Tourism, Patricia de Lille, after the conversion of the Tourism Sector Recovery Plan.
De Lille yesterday, Tuesday, said the Master plan was aimed to galvanise industry, labour and government to collectively act on a shared vision, identify priorities, and deliver economic activity and jobs for all South Africans.
“The pillars and strategic interventions of the Tourism Sector Recovery Plan have been adopted for the Master Plan and therefore the effective implementation of the Plan will be anchored on seven Strategic Interventions supported by catalytic programmes with specific actions, time frames and an indication of those responsible for implementing each action,” De Lille said.
Source: IOL
