Go2Africa Releases 2025 State of Safari Travel Report
Go2Africa has released The State of Safari travel report for 2025, a publication that’s based on proprietary search and booking data, combined with global Google search volumes. The annual report highlights the pivotal trends poised to shape safari planning and the industry across Africa. Some of the developments highlighted by this year’s report include:
South Africa remains the most popular location for safaris, followed by Tanzania and Kenya - although there's been growth to destinations such as Malawi and Madagascar and other safari locations. There's an interest in shoulder seasons; solo travel has grown slightly and guests want to contribute to conservation efforts.