Cape Town Launches In-Room Hospitality Campaign to Boost Tourism and Investment
The City of Cape Town has unveiled a new marketing initiative aimed at visitors staying in hotels and guesthouses, using coat-hanger cards to promote both tourism and investment opportunities. Launched at the Hotel and Hospitality Expo Africa, the campaign uses QR codes on the cards to link directly to Cape Town’s destination portal, ‘This is Cape Town’, and its business platform, ‘Invest Cape Town’.
The campaign is being rolled out in partnership with the Federated Hospitality Association of Southern Africa (FEDHASA) to ensure wide distribution across the metro’s hospitality venues. It forms part of the City’s five-point plan to grow the visitor economy, which includes expanding air connectivity, increasing cruise traffic, and promoting diverse tourism experiences. Cape Town’s tourism momentum continues, with hotel occupancy hitting 64.6% in April—well above the national average—and 36 business events secured for the coming years, expected to contribute R745 million to the local economy.
Source: Bizcommunity