Blue Safari Seychelles Launches into its Second Decade with a Vibrant New Logo and Innovative New Website
PIONEERS IN EXPERIENTIAL TRAVEL, BLUE SAFARI SEYCHELLES LAUNCHES INTO ITS SECOND DECADE WITH A VIBRANT NEW LOGO AND INNOVATIVE NEW WEBSITE
Since its inception, Blue Safari Seychelles’ founding ethos has been to protect and preserve the destination through sustainable travel to the Outer Islands of the Seychelles. Blue Safari Seychelles is renowned for its innovation. To celebrate a decade of operations on Alphonse Island, it has chosen to mark this special anniversary by making a positive change, by transforming its logo and unveiling a striking new website.
Known for its visionary outlook and pioneering mindset, Blue Safari Seychelles has expertly captured the brand’s transformation pictorially, as the logo design reflects the stories of the four key islands that are part of the Blue Safari operates on—Alphonse, Cosmoledo, Astove, and the Amirante Islands—by forming a bold ‘B’ and ‘S’ representing Blue Safari Seychelles. This intelligent and thought-provoking logo is at the heart of the new branding underlining Blue Safari Seychelles’ commitment to protecting the untouched beauty of the Outer Islands of the Seychelles.
Each island offers unique, adventure-filled experiences and the new logo symbolically unites them. Exuding vibrancy and creating an energetic vibe, setting it apart in the luxury travel sphere, while maintaining its dedication to environmental conservation and exploration. The guest experience created by Blue Safari Seychelles is exceptional and travellers are invited to interpret the creatively clever design in their own way, whether they see a footprint in the sand, a collection of seashells, or a seahorse – evoking a sense of discovery and belonging. More than a logo, it forms a connection with guests from the outset. Bold. Bright. Brilliant.
The word exploration is very befitting when navigating the new Blue Safari Seychelles website. Just like navigating the Outer Islands of the Seychelles, the new website is engaging, and each page is an encounter. Whether learning about the three luxury accommodation offerings, discovering the exceptional culinary encounters, diving into the diverse and extensive array of marine life or determining which Blue Safari Seychelles experience to have, the website is the virtual gateway to the Outer Islands of the Seychelles. Stimulating. Striking. Savvy.
Keith Rose-Innes, Managing Director of Blue Safari Seychelles, explained the importance of the redesign: “The new logo encapsulates the spirit of our brand and symbolises our deep connection to the Seychelles Outer Islands. While our essence remains the same, we embraced this change to reflect our ongoing commitment to evolve responsibly. By pursuing regenerative practices, we aim to preserve the pristine beauty of these islands for generations to come, ensuring that they remain untouched yet ever-inspiring."
With a new logo and a new website, Blue Safari Seychelles reaffirms itself as the leader in experiential, luxury travel. As Blue Safari Seychelles enters a new decade, it does so with a passion for protecting and preserving the Outer Islands of the Seychelles, with an effervescent energy to conserve these islands for future generations, and through immersive and unforgettable experiences.
About Blue Safari Seychelles:
Blue Safari Seychelles is a leading eco-tourism and luxury hospitality brand, offering unparalleled island experiences across Alphonse, Cosmoledo, Astove, and Amirante islands and atolls. With a focus on sustainability and personalised adventure, Blue Safari Seychelles creates unforgettable journeys that connect guests with the pristine beauty of the Outer Islands of the Seychelles.