ATTA® launches “Too Close for Comfort” report aiming at Responsible Wildlife Tourism in Africa
The African Travel and Tourism Association (ATTA®) recognises that mounting incidents of tourists getting “too close for comfort” are threatening animal welfare, guest safety, and the industry’s long-term reputation. Additionally, the global travel sector is rapidly evolving, with an increasing demand for proof of ethical, sustainable conduct. This is the moment for African tour operators to lead.
The African Travel & Tourism Association (ATTA®) has announced the launch of its highly anticipated white paper: “Too Close for Comfort: Rethinking Human-Wildlife Boundaries for a Sustainable African Future.” The white paper equips travel suppliers, advisors, and their partners with pragmatic guidance to ensure ethical wildlife encounters across Africa’s diverse landscapes and experiences.
Source: T3 - Travel Trends Today
