ATTA® for Action 2025 Award Winners Announced At Experience Africa In London

Now in their second year, the ATTA® for Action Awards received an overwhelming response, reflecting the growing momentum behind sustainable tourism initiatives across the continent.  The awards honour impactful initiatives aligned with ATTA®’s eight pillars for action, inspired by the UN Sustainable Development Goals. Categories include community upliftment, environmental conservation, traveller education, and ethical enterprise.

This year saw the introduction of two new categories. The ATTA® Media Voice for Action Award – sponsored by Ethiopian Airlines – recognises influential media professionals, from journalists to content creators, who use powerful storytelling to promote conscious travel choices in Africa. Meanwhile, the ATTA® Emerging Changemaker Award shines a spotlight on grassroots organisations and early-stage projects making a measurable difference on the ground.

“The calibre of applications made judging a real challenge, and we’re deeply grateful to our panel of dedicated judges – all champions of sustainable tourism – for generously giving of their time.”  - Chris Mears, CEO of ATTA® Events.

Announced at Experience Africa in London, the winners are as follows:

• ATTA® Purpose and People Award – Green Safaris (Zambia)
• ATTA® Earth Keeper’s Award – Great Plains Conservation (Zimbabwe, Botswana, Kenya)
• ATTA® Eco Innovation Award – Tamàna Company (Madagascar)
• ATTA® Zero Waste Trailblazer Award – Blue Safari Seychelles (Seychelles)
• ATTA® Community Upliftment Award – Collection in the Wild (Kenya)
• ATTA® Marine Impact Award – Marine Dynamics (South Africa)
• ATTA® Collaborative Impact Award – EyeOpenerWorks (Uganda)
• ATTA® Traveller Education and Awareness Award – Pangolin.Africa (South Africa)
• ATTA® Media Voice for Action Award, sponsored by Ethiopian Airlines – Charlotte Beauvoisin from Uganda for The East Africa Travel Podcast by Diary of a Muzungu
• ATTA® Emerging Changemaker Award – Lowapi Drone Light Shows (Botswana)

We appreciate all the organisations that took the time to enter. Many are familiar names whose continued commitment we admire, and we’re excited to celebrate inspiring new organisations making their mark.

View more on the winners and finalists here.