A new era at Samara Karoo Reserve – wild luxury with purpose

Samara Karoo Reserve is thrilled to announce a new era of tailored luxury and conservation-driven adventure in South Africa’s Great Karoo region. The reserve has just launched an elevated, fully inclusive safari experience with seamless access including complimentary flights and transfers for truly immersive journeys.

A leader in high-end purpose-driven tourism, Samara is renowned as one of South Africa’s most diverse safari destinations. 67,000 acres of born-again wilderness covering an astonishing combination of topographies and habitats support an array of wildlife, from the charismatic Big 5 to unique arid-adapted species. Conceived as a love letter to the enchanting Karoo region, the Samara guest experience offers grounding safari encounters, tailored hospitality and meaningful conservation impact.

“In launching Samara’s new fully inclusive safari experience we are reaffirming our commitment to offering a private luxury safari experience designed around comfort, exclusivity and purpose. Every guest stay is curated as a deeply personal journey rooted in the authentic spirit of the Karoo”, says Samara Co-Founder and Director Sarah Tompkins. “Our new 4-night offer with flights and transfers included provides seamless access to the reserve from South Africa’s main hubs.”

A safari beyond expectations

Every guest stay includes private access to one of Africa’s most spectacular born-again wildernesses, world-class wildlife viewing during tailored game drives to discover the Karoo’s unique biodiversity, bush walks, medicinal plant excursions, cheetah tracking on foot, children’s activities, Spekboom planting, San rock art, conservation and community storytelling, all meals (including picnics) and all beverages.

Guests also benefit from Samara’s purpose-first philosophy. A member of The Long Run, Samara is dedicated to achieving sustainability across all operations. Every stay directly supports landscape rewilding, community empowerment and biodiversity preservation.

Stay 4 nights including flights and transfers

For stays of 4 nights or more, Samara now offers two complimentary flights per person on a commercial airline between Cape Town or Johannesburg and Port Elizabeth (Gqeberha) and return road transfers between Port Elizabeth Airport and Samara.

With enhanced access, an all-inclusive offering and a meaningful conservation mission, Samara invites travellers to become part of something greater – a luxury safari that not only pampers but protects the planet for future generations.

About Samara Karoo Reserve

A leader in luxury conservation-driven tourism in the heart of South Africa’s breathtaking Great Karoo region, Samara has pioneered the rewilding of this uniquely biodiverse landscape since 1997. Today Samara offers a private luxury safari experience where every guest’s stay is thoughtfully-tailored – combining world-class comfort, exceptional wildlife encounters and personalised service in one of Africa’s most enchanting destinations. 

Three authentic lodges provide quality accommodation that celebrates the unique style, traditions and soulfulness of the Karoo. By choosing to visit Samara, guests actively contribute to the ongoing preservation of the Great Karoo’s unique biodiversity, ensuring its magic endures for future generations. 

Located 270 km from Port Elizabeth (Gqeberha) and 53 km from Graaff-Reinet in the Eastern Cape, Samara is easily accessible by road or by air yet retains a remote wilderness feel.

For further information, visit Samara's new website at www.samara.co.za