What to expect

Matchmade, pre-scheduled meetings

For Experience Africa we will be creating a personalised schedule of meetings for each delegate. Using our curated ‘Mutual Matching’ process, you can complete your “wish list” of attendees that meet with your business objectives. Buyers will choose suppliers and likewise suppliers will also have the opportunity to choose relevant buyers. We will then match you based upon your “wish list” priority and prepare a personalised itinerary for you to then connect during the dedicated meeting sessions at the show.

Inspiring seminars

Once again in 2022 we will be hosting a multitude of thought provoking seminars and panel sessions. As always, we will be featuring influential voices from the industry, spotlighting some of Africa’s most sought after destinations and discussing what is most relevant to our industry as we move out of the pandemic.

Evening entertainment

What we have all been missing! Experience Africa offers a fantastic opportunity to build lasting business relationships, but it’s not just about the meetings. Networking in a relaxed intimate setting is equally important and that’s why we host fun and memorable evening events each night of the show. Join us to unwind and mingle with industry colleagues over cocktails and canapes.

Networking breaks

Even with up to 42 meetings, we understand that you may not be able to meet everyone you hope in three days. That’s why we include networking breaks each day to catch up with old and new contacts over coffee and cake.

 Experience Africa is organised by ATTA in partnership with the Jacobs Media Group

Jacobs Media Group (JMG) has developed a market-leading portfolio of brands with a truly multinational footprint spanning five continents. As one of the largest travel and hospitality B2B media companies, JMG is a powerful platform to serve the global travel trade. Our brands include Travel Weekly UK, Aspire, The Caterer, Travolution and Connections.

In 2020, JMG won the Queen’s Award for Enterprise International trade. JMG was recognised in the 2020 awards for outstanding short-term growth in overseas sales, having expanded its global business in the previous three years by 52.5%.