Experience Africa 2023

Applications are curently open

Experience Africa welcomes applications for exhibitors from across the African continent and in 2022 we had 112 exhibitors attending the show from 15 contries. 

Confirmed Exhibitors

ATI Holidays ATI Holidays

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ATI Holidays is an owner-managed, Southern African DMC with particular focus on Namibia. Boasting the most experienced and passionate team of travel planners, we provide a comprehensive ground operator service combining exceptional quality with genuine sustainability. We offer tailored holidays ranging from self-drive tours to privately guided safaris or luxury fly-in adventures.

They say “it’s not what you do, but why you do it”. That’s the real story, and the message which drives us to create the best experiences imaginable. Underpinning our efforts is the knowledge that tourism is Namibia’s only sustainable natural resource, and one which has the power to conserve, protect and improve lives.

While we maintain the feel and intimacy of a small company, we are big enough to negotiate the best terms, rates and value-adds for you and your guests!

Isibindi Africa Lodges Isibindi Africa Lodges


Our Collection of Luxury Lodges celebrate the comfort and connection we have in observing nature. Carefully curated to establish a sense of peace and place, these bespoke camps are a homage to the joy of life in Africa.

We select iconic game reserves, marine sanctuary beaches, protected lakes, rivers and islands where the ecosystems are undisturbed and the wilderness experience’s notable.

Kariega Game Reserve Kariega Game Reserve

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Kariega Game Reserve is an internationally renowned malaria-free Big-5 private game reserve situated near Port Elizabeth, thus forming a natural extension to Cape Town and the Garden Route.  Family owned and managed, it would be accurate to say that the gradual growth and development of the now expansive 11,500 hectare reserve is one of the most accomplished conservation projects in the Eastern Cape to date.  Kariega's landscape spans across five different eco systems, resulting in extremely high game carrying capacities which results in Kariega's game viewing and birding experience being unsurpassed in the Eastern Cape.  Having two major rivers incorporated into the reserve (the Kariega and Bushmans rivers) adds enormous beauty and value, where guests enjoy stunning river cruises, canoeing and fishing on both rivers.  

Kariega offers five uniquely different lodges to suit all needs (from 4 to 5-star), namely Settlers Drift (5-star luxury tented lodge), River Lodge & Ukhozi Lodge (both 4-star superior lodges), Main Lodge and The Homestead (both 4-star lodges).

Morukuru Family Morukuru Family

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Morukuru Family quite simply holds one promise: A place where you can do whatever you want, whenever you want. No schedules, no routine, no pressure. A space for families and friends to really just ‘be’; to reconnect and rediscover what it is that binds them, in some of Africa’s most revered wildlife sanctuaries.

Because family time is the most precious time there is, we happily welcome families with children of all ages at all our properties. Children of all ages can also join on game drives. Safari lovers (couples, groups of friends, families) will enjoy our three exclusive-use safari houses in a private concession inside the malaria-free Madikwe Game Reserve.

In Sandton, Johannesburg, just a short walk from Nelson Mandela Square, we offer the 9-bedroom AtholPlace House and the 4-bedroom AtholPlace Villa, both peaceful exclusive-use retreats from which to explore a fascinating city.

In the De Hoop Nature Reserve we offer our 4-bedroom exclusive-use Morukuru Ocean House – ideal for larger families and groups of friends – as well as the 5-suite Morukuru Beach Lodge. This award-winning lodge is ideal for couples and smaller families. Both options offer some of the best land-based whale watching on the continent, as well as many other outdoor activities.

The exclusive-use houses in Madikwe Game Reserve and De Hoop Nature Reserve are fully staffed and inclusive of all activities (private), all meals, all drinks, as well as a private vehicle. At Morukuru Beach Lodge activities are shared with the other guests.

Primate Expeditions Ltd Primate Expeditions Ltd

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Founded in 2015 with offices in Entebbe, Uganda, Primate Expeditions Ltd has grown to be a distinguished ground handling and was voted best DMC in Uganda, at WTA 2021. We are a sister unit to Primate Safaris Ltd in Rwanda, equally which has curved its undisputed space in the Rwanda tourism sector‚ has won numerous World Travel Awards winner as Rwanda's Leading Tour Operator and DMC.    

Our core strength given our extensive rapport with suppliers, is in competitive pricing that has given our Agents‚ community a competitive edge on the international market.    

We at Primate Expeditions Ltd believe it's the driver-guide who makes or breaks the experience. We have thus assembled the best driver-guide pool to ensure that all our clients have a Once in a Lifetime Experience. All our Driver Guides are fluent in English with a few of them good in other foreign languages.    The sales team is comprised of well selected safari specialist conversant with the entire EAC region tourism landscape well equipped to offer handcrafted itineraries. This ensures, timely responses to our clients/agents.

Our service includes (but not limited to), Meet and Greet services, airport transfers, Safari Transport, accommodation bookings, Park Activities, Restaurant and any excursions within our destinations. We use custom-made Toyota Land Cruisers 4x4 safari vehicles.

Seasons in Africa Seasons in Africa

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Seasons in Africa is a premier tourism marketing and management company, comprising of luxury game lodges, hotels and adventures throughout Southern Africa. We work in close co-operation with our travel partners, to deliver an unsurpassed experience. Using our extensive knowledge, expertise and passion for Africa, we do our utmost to exceed our guests’ expectations.

Each of our properties not only offers all the facilities one expects, but also warm, friendly and personalised service.

Our passion for conservation and the environment is evident in our investment in sustainable building materials and resources. Our dedicated teams at each of our properties focus on uplifting the communities in which they operate, with special support programs to build a brighter future for the children of these communities.

Shenton Safaris Shenton Safaris


For 30 years Shenton Safaris have been proudly offering guests an authentic safari experience in the renowned South Luangwa National Park.  Commonly known as the ‘Valley of the Leopard’, the area is regarded as one of the world's greatest wildlife sanctuaries 

One of the few remaining owner-run operations in Zambia, Derek Shenton and his wife Jules, have developed Kaingo and Mwamba camps along with our exclusive network of wildlife hides to truly immerse our guests in nature. 

As a result of our owner's guiding ethos, the phenomenal wildlife on our doorstep and our highly trained and passionate team, our camps appeal to a broad market of safari goers from across the globe.  As well as attracting anyone with a love of nature and wildlife, the varied landscapes and addition of several wildlife hides mean we are also able to cater for more specialist interests such as walking and serious photography.

Southern Sun Southern Sun

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Southern Africa’s Leading Hospitality Group

Welcome to Southern Sun, the new name of Tsogo Sun Hotels.  

With over 50 years of excellence providing a home away from home, Southern Sun has earned the trust of our guests, who find exceptional quality and service with flair at every one of our distinctive destinations. From functional to luxurious and from exciting to relaxing, Southern Sun offers a brand and a service to suit every traveller’s needs. Comprising an extensive collection of hotels and resorts in South Africa, Africa, the Seychelles and the Middle East, a wide selection of restaurants and bars, and strategically located conference and banqueting facilities, Southern Sun provides exceptional hospitality products of unparalleled variety and scale.

The Bayete Collection The Bayete Collection

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We offer budget-conscious travellers, mid-priced accommodation, without compromising on comfort, quality or luxury.  With a large focus on sustainability and social responsibility, we are actively reducing our carbon footprint, and supporting our local community throughout all aspects of the company .

Our 4 Guests Lodges in the heart of Victoria Falls residential suburb, namely PheZulu Guest Lodge, Nkosi Guest Lodge, Bayete Guest Lodge and Shoestrings Backpackers.  The Lodges are situated 3km from Victoria Falls Town and have accommodation for various types of travellers, whether it be couples, families, friends or those travelling for business. The lodges in The Bayete Collection are family-run and offer a home away from home in Victoria Falls.

The Vineyard The Vineyard

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We are a family-owned hotel group with 2 hotels in our portfolio: The Vineyard, boasting 8 acres of gardens in Newlands, Cape Town and Oude Werf in the vibrant heart of the Stellenbosch winelands. 

The historic Vineyard Hotel’s 211 rooms are set in lush gardens against a breath-taking backdrop of Table Mountain.  Guests may relax with a spa treatment, stroll through the gardens, swim in the indoor or outdoor pools, train in our fitness centre or dine in one of our eateries at the hotel. 

Oude Werf Hotel, in the centre of Stellenbosch, fuses the traditional Cape Dutch architecture with a modern twist. Guests can stroll out from the hotel to sample the intricate shops, galleries and artisanal eateries which line the streets of Stellenbosch or explore the nearby wine estates.  Back at the hotel, relax in the tree-lined courtyard next to the pool or sip cocktails in the eclectic café.

We are committed to sustainable travel.

Zambian Ground Handlers Zambian Ground Handlers

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We are an in-bound DMC specializing in Zambia and working only with the trade.  

We are a small but extremely knowledgeable team, we like to think that we know what it is you are looking for and aim to provide that and more.  We stay abreast of the latest developments and special offers from all the camp operators in Zambia and try to feed that information to the industry.  

Our aim is to ensure you are selling the best itinerary to your clients, at competitive rates and then to oversee the smooth delivery of that trip.