Discover new opportunities in the Spanish and Latin American markets with ATTA at FITUR Madrid.

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ATTA will be hosting a shared African Pavilion at FITUR Madrid 2026, one of the world’s most influential international travel trade shows. Taking place from 21–25 January 2026 at IFEMA Madrid, FITUR brings together over 150,000 global travel professionals, media, and government representatives from across Europe, Latin America, and beyond.

This initiative aims to give African destinations, DMCs, and tourism partners a collective platform to increase visibility, meet key buyers, and open new market channels.

✈️ Why FITUR?

1. Gateway to the Spanish & Latin American Markets

FITUR is the leading European trade show for Spanish-speaking buyers and media.

  • Spain is a growing outbound market for African travel, particularly to Morocco, Egypt, Kenya, Tanzania, South Africa, and Namibia.

  • Madrid’s central role as the hub for Latin America brings top buyers from Spain, Portugal, Argentina, Brazil, Mexico, Chile, and Colombia.

2. Early Start to the Tourism Calendar

Taking place in January, FITUR sets the tone for the global travel year. It’s the ideal place to launch new products, meet trade partners, and position yourself ahead of ITB Berlin and WTM London.

3. Strong B2B Networking & Global Visibility

With three dedicated trade days (Wednesday 21 – Friday 23 January), FITUR provides access to key buyers, tour operators, and media from across Europe and Latin America. The Africa Pavilion continues to grow, offering a coordinated platform to showcase the continent’s diversity and appeal.

📈 Building Relationships & ROI Over Time

FITUR delivers results through relationship-building and consistency. The Spanish and Latin American markets are trust-based — long-term presence matters.

Year Focus Expected Outcome
Year 1 Market Entry & Visibility Introduce your brand, test messaging, and build awareness.
Year 2 Relationship Deepening Strengthen connections and refine your market approach.
Year 3+ Market Confidence & Conversion Conversions increase as credibility grows — sustained ROI begins.
 

💡 Rule of thumb: Three consecutive years at FITUR = meaningful ROI.

Year 1: Awareness | Year 2: Trust | Year 3: Conversions

🧭 What Exhibitors Should Know

  • Dates: 21–25 January 2026 (Wednesday to Sunday)

  • Venue: IFEMA Madrid

  • Focus: B2B Trade Days (Wed–Fri) | Consumer Days (Sat–Sun)

  • Languages: Spanish dominates – translated collateral or bilingual staff recommended

  • Meetings: No fixed appointment system – exhibitors pre-schedule meetings directly

  • Networking: Embassy, tourism board, and media events offer excellent opportunities for relationship building

 

🌟 Why Join the ATTA Stand

  • Shared stand presence under a trusted and recognised African brand

  • Cost efficiencies from shared infrastructure and logistics

  • Enhanced visibility through collective promotion

  • Onsite networking and support from the ATTA team

📝 Booking

If you’re interested in participating as part of an ATTA Stand at FITUR Madrid 2026, please visit the booking page below:

Book now