Services Guide

Access the membership services guide here

The Africa Travel & Tourism Association is a company limited by guarantee. Each full member owns a one pound share. Experience Africa Events Limited is a Limited company wholly owned by the African Travel and Tourism Association.

  1. Events to grow your business
    ATTA® plays a leading role in many major travel trade shows and our events are renowned for their popular networking opportunities, informative seminars and debates.  

    Further information can be found on our ATTA® Events Calendar online.

  2. ATTA® Lobbying - working on your behalf

ATTA® represents its members and their tourism interests at the highest levels, in a continuing dialogue with many tourism ministries, tourist authorities and associations across the African continent, Indian Ocean Islands and beyond. The ATTA® President and Chairman represents the African tourism industry on many international committees and councils including World Travel Market, PURE, The United Nations Tourism Emergency Response Network, the UK Foreign Office Tourism Advisory Council and the Madrid based United Nations World Tourism Organisation (UNWTO).

  1. Crisis Management: ATTA® in times of Crisis

ATTA® plays a leading role linking member to media in the event of accidents or emergencies involving tourists in Africa and the Indian Ocean Islands. The national and regional news media consistently contact ATTA® for information on breaking news items affecting tourists in the region. Working with the tour operator, ground operator and product supplier in Africa or the Indian Ocean, and the national tourist board where possible, ATTA® acts in a central role, briefing the news media on behalf of ATTA® members, whilst accumulating and disseminating information so that all parties are reliably informed.

  1. Professional Partners

Our Professional Partners provide our members with a variety of expert services that can add real value to member's businesses operating in the African and Indian Ocean travel & tourism industry, such as photographers, graphic designers, business management software solutions, global payment solutions, hospitality software, HR systems and legal advice to insurances.

Our Professional Partners aim to provide ATTA® members with preferential rates where possible.

  1. Advisors

Dedicated advisors are available, with specialist knowledge in their fields, to members when required. Advice is initially free to members and then charged by arrangement according to requirement.

  • Medical 
  • Legal UK and Africa
  • Crisis Management & Insurance
  • Human Resources
  • Social Media

  1. ATTA® Representatives Worldwide

Our international representatives provide market insight and intelligence on their specifc country / region and provide ATTA® members with the opportunity to start working with and understand that specific market further.

CHINA | Lin Yu - Travel World China

LATIN AMERICA | Andrea Landaeta - Sariri Terra

EASTERN EUROPE | Kristyna Gottwaldova - Travel Advance

AUSTRALIA/NEW ZEALAND | Rob Gurr - YNotConcepts

  1. ATTA® Newsletter Service

Members benefit from both the opportunity to share their news with our extensive travel trade database, and to receive our newsletters on a daily or weekly basis. 

A major role of this association is to channel information and breaking news to our membership and the travel trade at large. This service enables members globally to keep abreast of the rapidly changing affairs of tourism in Africa and the Indian Ocean Islands. Alerts are distributed via emails in three ways according to priority:

  • Daily (low priority) - one summary every single day of all ATTA® news, member-specific news, job advertisements, new member introductions and other member’s announcements. And, all members' news is shared in a weekly digest to ATTA®’s media database.
  • Urgent (High Priority) - news will be sent separately and marked for your urgent attention, usually about emergencies in Africa and/or the Indian Ocean Islands
     
  • Memos - sent separately and contain briefings or more important information. These include invitations to networking events, webinars, training and so on, along with the opportunity to exhibit at various trade shows and sponsorship opportunities.

 All past news can be found on our website News Section. Please login to see all stories. Do not forget to register your colleagues to receive ATTA® news so that all employees can benefit from the ATTA® membership.

  1. Member Profile - Maximising your potential through ATTA® website

Every staff member should have their own unique login details to your ATTA® account. Your profile on the ATTA® website can be easily customised and updated:

  • Upload photographs onto your profile

  • Post your own job vacancy (for a nominal fee)

  • Link your profile directly to, not only your website but also your Twitter, Facebook, Instagram and LinkedIn social networking accounts

  • Upload news, which goes onto the website, features on the ATTA® homepage and is entered into our daily newsletter.

  • Add the names, positions and contact details of each individual linked to your member's profile. These individuals will also receive their own unique login details

  • Upload onto your website your membership badge, complete with ATTA® logo and an unique ATTA® membership number which serves as a proof of authorisation and membership.

  1. Member news to a wider audience

ATTA® prepares regular updates to our media contacts and always includes new stories from our members. So please keep submitting them on the website.

  1. Membership Directory and Database

As a member, you get access to a variety of African and Indian Ocean Island products and services to promote your business to. We have an online membership directory which can be viewed by all. Make sure your contact details are always kept up to date.

  1. ATTA® Logo and Certificate

With our stringent membership selection process, we ensure that all our members are credible; making the internationally recognised ATTA® logo a desirable addition to our member’s marketing collateral. We require all ATTA® members to display a logo on their website and printed material, which shows they are an active member. This can be obtained from your Member dashboard by clicking the link ‘Your membership logo’. The ATTA® Membership Certificate provides a guarantee that your company is a reliable and responsible part of the African and Indian Ocean Islands tourism industry.

  1. Job Board Service

ATTA® provides the medium to distribute job opportuinities to a qualified network of African and Indian Ocean Island tourism professionals, making it more likely for the advertiser to secure high quality staff than other recruitment platforms.

Our initial target audience is the member’s database containing over 2500 email addresses, the buyers, and suppliers of African and Indian Ocean Island product.

Our newsletter is rapidly spread by word of mouth and email globally throughout our industry, and the post is made public on our Jobs Board page. There is a nominal fee for this service.
 

  1. Social Media

ATTA® will follow you on our Twitter, Facebook, LinkedIn and Instagram ‘like’ and share your interesting stories and may even mention you in some posts. All excellent exposure for your company!

  1. ATTA® Webinars

ATTA® Webinars provide all supplier members the opportunity to host a webinar with the full support of the ATTA® HQ team. The webinars are a fantastic way share in-depth destination and product knowledge, providing real time training for fellow members, operators, agents and home workers without leaving their office. 

The webinars are currently held on a Wednesday at 1000 (UK) or a Thursday at 1400 (UK) 

ATTA® members and our wider database of contacts are invited to attend the webinars and we regularly have over 150 people register to attend. Each webinar is recorded and shared with those who registered. The recording is also posted in the ATTA® webinar library for members to refer to at their leisure.

The webinar library is a valuable resource to learn about new and existing destinations and products from across the African continent and Indian Ocean Islands.

There is a nominal fee for this service.

  1. ATTA® Members Training

ATTA® organises various training courses, exclusively for member companies held by accredited facilitators, with the aim of providing the opportunity for any staff member of a member company to increase their skills and knowledge in a specific field and ultimately, grow the business.

This is about personal development and not about product knowledge which is carried out via our Webinars.

The list of course topics in the past have ranged from SEO optimisation, copywriting and social media, to risk management and how to use your data more effectively. We aim to have something for those in marketing/PR, HR, finance, sales and anyone else in your company who would like to up-skill.
And, if we don't feature a course you're interested in, please let us know at [email protected] and we'll look into it.

Please note: All of our courses have limited numbers to ensure our course leaders and participants can effectively interact with each other. Should we not reach our minimum number of participants we will postpone to another date when more people are available.

  1. Media Requests

ATTA® is constantly working on building relationships with journalists to connect media with members. Watch out for Media Requests in the ATTA® Daily newsletter and respond to the writers with your story material

  1. Advertising Opportunities

Exciting new advertising opportunities are now available exclusively to ATTA® members.

  • ATTA® Daily Newsletters - these are popular and reach a daily audience of over 2000 globally-based Africa travel specialists. Within each daily newsletter, there is the opportunity for just one advertiser to exclusively place their message prominently within the design.

  • ATTA® Website - there are various online banner advertising opportunities

Please contact us for different campaign options.

  1. Sponsorship Opportunities

ATTA®exhibition stands and networking functions are very well attended. There are numerous opportunities to promote your country and/or brand to fellow members, media and other industry professionals. As a sponsor, you usually get a listing on the main ATTA® homepage, presentation, complimentary tickets, etc.

Please contact us for different sponsorship options.

  1. Member Discounts - Tradeshows, Events & Roadshows

As an ATTA® member, you receive discounted/complimentary entries to ATTA® functions and seminars.
You are also entitled to:

  • Discounted member-only rates to participate on the ATTA® stand at tradeshows, such as Meetings Africa, ITB Berlin, WTM Africa, Indaba and Experience Africa.

  • Preferential rates at OurAfrica.Travel, We Are Africa, PURE and ILTM Africa

  • Discounted participation at Africa Showcase roadshows.

  1. Trade Dinners

The dinners create a platform where our members can promote their products directly to the trade. The evenings are relaxed and informal but also extremely beneficial to both our members and our trade guests. The feedback we have received from our trade guests has been extremely positive.

 

Typically Each Dinner will provide the presenting members with:
  • A 15 minute presenting slot
  • Approx 3 hours of engagement with invited guests
  • A cost effective way of reaching up to 18 trade partners
  • A three course meal including welcome drinks, wine, tea & coffee

Dates and registration open through the year and are announced in dedicated memos.

  1. Refer a Member
Encourage new members to join ATTA®, and for each new member that signs up, you receive 3 months free membership for the following membership year, up to a maximum of 4 members.
This equates to a full year of free membership the following year!