Zanzibar launches first UK tourism campaign on London buses
Zanzibar has launched its first “Visit Zanzibar” destination marketing campaign in the United Kingdom, unveiled in London on 22 January 2026 by Tanzania’s High Commissioner to the UK and Ireland, Mbelwa Kairuki. Led by the Zanzibar Commission for Tourism, the initiative aims to lift destination awareness and boost international arrivals, following President Hussein Ali Mwinyi’s April 2025 push for stronger global marketing and partnerships.
Branded red buses are running from Shepherd’s Bush Depot across high‑footfall central routes – including Route 94 via Piccadilly Circus, Regent Street, Oxford Street and Marble Arch – targeting residents and an estimated 20 million international visitors to London in 2024. ZCT Executive Secretary Arif Abbas Manji said the UK remains a priority source market, with the campaign designed to expand long‑haul awareness, stimulate demand and support future arrivals and investment.
Source: Daily News Tanzania
