WTTC sustainability initiative signs up 1,700 hotels
The World Travel & Tourism Council's (WTTC) Hotel Sustainability Basics (Basics), the global initiative helping hoteliers on their first steps to improve their sustainability ratings, has reached a significant milestone with over 1,700 hotels verified across 70 countries worldwide.
In her speech at ITB Berlin, WTTC President & CEO Julia Simpson celebrated the achievement and highlighted the commitment of the industry towards a more sustainable future. Basics is a key pillar to making hotels more sustainable and giving the public an at-glance verification.
Hotels groups from major Travel & Tourism destinations such as France, China, Mexico, India, Germany, South Africa, Philippines, and Norway, amongst many others, have joined the groundbreaking initiative.
Major hotel brands which have now adopted ‘Basics’ include Jin Jiang, one of the world’s biggest hotel groups with more than 10,000 hotels, European hotel giant Louvre Hotels Group, Choice Hotels, and Radisson Hotel Group.
During its inaugural year, Hotel Sustainability Basics also gained endorsements from destinations worldwide, including the Caribbean, Mauritius, Colombia, UAE, Azerbaijan, Mexico, and Ecuador.
Source: WTTC
