Wetu Unveils Product Manager: A New Way to Shape and Sell Travel Products
Cape Town, South Africa – 14th May 2025 — Wetu, Africa’s leading B2B travel technology platform, today announced the launch of Wetu Product Manager, a new solution designed to transform how Destination Management Companies (DMCs), tour operators, and suppliers curate, collaborate and publish travel products.
A pioneer in itinerary and digital brochure technology, Wetu is now taking a step forward with another new product. The Product Manager provides a centralised workspace where DMCs and operators can access and curate supplier products and then integrate them directly into their travel itineraries — all from within the Wetu platform.
"Product Manager is about empowering the trade to work smarter, faster, and together," said Neethling du Toit, Chief Executive Officer and Chief Technology Officer at Wetu. "We’ve built a platform where operators and suppliers can finally manage their content, customise branding, and tell the right product story — without all the manual friction."
Designed to improve the day-to-day work of travel professionals
The Product Manager directly addresses the everyday challenges faced by DMCs, operators and suppliers by offering:
One Central Workspace: DMCs and operators can access the latest supplier product content, standardised governance information, and customisable sales guides - all in one place.
AI-Powered Sales Guide: Suppliers can define how their products are positioned in the market, while operators can confidently sell products without the guesswork. AI helps create content faster, ensuring small teams deliver big results.
Image Customisation Capabilities: Teams have access to customise even more supplier product imagery and content to align with their own branding, delivering richer, more personal experiences to agents and clients.
Governance and Compliance Visibility: Built-in Health & Safety, Sustainability, and Due Diligence fields ensure trust is embedded into every product pitch.
Product Manager signals a shift towards unlocking shared value across the Wetu product suite. By simplifying supplier product management, Wetu aims to become the enablement platform that empowers travel businesses to focus on their most important work – creating exceptional traveller experiences.
Product Manager is now live within the Wetu platform. Travel professionals can watch the product launch replay here or request a demo by emailing [email protected]
About Wetu
Wetu is a pioneering B2B technology platform serving the global travel trade. Founded in South Africa, Wetu empowers travel professionals to build rich, visual itineraries, manage content seamlessly, and collaborate across the travel value chain. Today, Wetu supports thousands of DMCs, tour operators, and suppliers across Africa and beyond in crafting unforgettable travel experiences.