Webinar Recording - Why Your Enquiries Don’t Convert — And What to Do About It

Thank you for joining our recent webinar.

You don’t have a lead problem—you have a conversion problem.

Most travel and hospitality brands were sitting on more demand than they realised—direct enquiries, past clients, referrals, and CRM data—yet a large percentage never turned into bookings.

Not because the demand wasn’t there, but because:

• follow-up was inconsistent

• opportunities stalled without clear next steps

• and conversion depended too heavily on individual salespeople

In this session, Richard Walton broke down why so much revenue was being left on the table—and how to fix it without becoming “salesy” or adding unnecessary complexity.

You learned how to turn enquiries into structured opportunities, improve conversion through simple behavioural changes, and build a system that your team will actually use.

We also explored how buyer behaviour is shifting—including the rise of AI-generated enquiries—and what you need to do to stay competitive.

If you’re generating interest but not seeing consistent results, this session showed you where the gap really is—and how to close it.