Viva Global Marks 25 Years with Landmark Wine Expo in Nairobi
Viva Global celebrated a major milestone in Kenya’s wine industry with the 2025 edition of the Viva Global Wine Expo, held from 20–21 August at the Park Inn by Radisson in Nairobi. The two-day event drew over 500 attendees, including international wine partners, hospitality professionals, and local enthusiasts, showcasing products from 20 renowned global wine brands across six countries.
The Expo highlighted key trends in Kenya's evolving wine culture, with growing interest among millennial and Gen Z consumers and rising demand for sweeter wine profiles. Alongside tastings, the programme featured masterclasses, pairing sessions, and themed experiences such as “The Rosé Affair,” reflecting a shift in how wine is consumed and celebrated in Kenya’s urban lifestyle scene.
Source: Go Places Digital
