UTB pushing for sustainable tourism
Kampala, Uganda | THE INDEPENDENT | The Uganda Tourism Board (UTB) is calling on all players in the tourism sector value chain to prioritize environmental protection, good business governance, and respectful co-existence with the host communities in the areas where they operate.
This emphasis on these three aspects is part of the board’s new strategy aimed at creating a viable and vibrant tourism sector, despite the threats posed to it when these factors are neglected. According to Lilly Ajarova, the CEO of UTB, the sector players, both in the government and private sector, must closely monitor these aspects because the industry’s future is premised on them.
The United Nations World Tourism Organization defines sustainable tourism as tourism that takes into full account its current and future economic, social, and environmental impact, addressing the needs of visitors, industry players, the environment, and host communities. The UTB aims to achieve this in the sector.
Source: The Independent Uganda