Uganda Tourism Board partners with CNN to showcase Pearl of Africa
Uganda Tourism Board has embarked on a long-term strategic partnership with CNN International to promote The Pearl of Africa and connect with travel enthusiasts and premium audiences across the network in the core and emerging source markets of Europe (UK, France & Germany), North America (USA & Canada), Africa, Middle East, East Asia (China and India) and Asia Pacific regions.
The multi – platform exclusive campaign of videos, articles and social media assets, dubbed “Uniquely Yours” aim to position Uganda as a sustainable tourism destination. The thirty second advert on television feeds will show Uganda from majestic landscapes to the plentiful wildlife, diverse culture and remarkable conservation tourism milestones on CNNI Europe, Middle East & Africa (EMEA), CNNI Asia Pacific and CNNI North America. The highlights on travel to Uganda, itineraries and travel tips will be published on affiliate websites, including CNN International.com, CNN Travel, and across the network’s social media channels beginning October 2024.
The brand campaigns will showcase Uganda’s rare depth to all travel, adventure seekers including the luxury and high net worth individuals (HNWIs) through branded content distribution in film, digital and social channels. The destination’s coverage on CNNI will shine a light on the unique and unmissable experiences that are available to travellers in Uganda, The Pearl of Africa.
Source: Insider