Two thirds of travellers say sustainability is key in leisure tourism decision
The market for sustainable tourism is set to boom, with two-thirds of travellers saying sustainability is an important factor when choosing leisure holidays, a new survey showed.
The focus on green travel comes as tourism is bouncing back strongly from the coronavirus pandemic, with the sector expected to reach $17 trillion by 2027, compared with $11 trillion before the pandemic that damaged the industry, a July report by Bain & Company said.
About 64 per cent of the survey respondents said that sustainability considerations influence their choices.
Source: The National News