Tourism-Tech: Purple Elephant Ventures Raises $4.5M to Drive Innovation
Purple Elephant Ventures (PEV), a Nairobi-based venture studio, has secured $4.5 million in seed funding, marking one of the largest tourism-tech financing rounds in Africa. The funding, backed by investors including Clear Creek Investment B.V, Klister Corp., and Fede Pirzo-Biroli of Playfair Capital, will support PEV's mission of positioning Africa as a global leader in regenerative tourism. By building innovative travel technology solutions, PEV aims to create an environmentally sustainable, inclusive, and resilient tourism industry across the continent.
The venture studio has already launched five tourism-focused startups, including Nomad Africa, which promotes local travel, and Kijani Supplies, an eco-friendly procurement platform for hospitality. Other ventures, such as Zafari, PowerTrip, and JOIN Africa, address challenges in booking, energy efficiency, and safari guide support. With the new funding, PEV plans to expand its portfolio and develop cutting-edge solutions aimed at reducing the ecological footprint of travel, enhancing biodiversity, and fostering sustainable livelihoods for local communities.
Source: CIO Africa