Tourism Seychelles Launches Global Digital Campaign with Beautiful Destinations
Tourism Seychelles has partnered with travel content company Beautiful Destinations to launch a digital campaign targeting higher-value, lower-impact travellers. Unveiled on 16 April 2026, the campaign aims to position Seychelles as a versatile, sustainable destination by showcasing its range of accommodation options, immersive experiences and Creole culture - moving beyond the traditional sun, sea and sand narrative. The campaign is expected to generate around 15 million impressions, with performance tracked through media analytics and audience insights.
Beautiful Destinations, which reaches over 50 million followers globally, brings a network of content creators and influencers to produce video, photography and influencer-led narratives for the campaign. Principal Secretary for Tourism Sherin Francis described the partnership as "a significant step forward" in the destination's global marketing efforts. The campaign forms part of a broader integrated strategy combining global television exposure on networks including CNN and BBC World, regional radio placements, and social media collaborations - building on Tourism Seychelles' above-the-line and digital activity from 2025.
Source: VoyagesAfriq