Tourism Seychelles and National Airline Air Seychelles Ink Agreement to Boost Destination Marketing
Tourism Seychelles and the National Airline Air Seychelles have solidified their commitment to promoting Seychelles as a premier tourist destination through a Memorandum of Understanding (MOU) signed on Wednesday, March 13th, at Botanical House. The MOU was signed by Mrs. Sherin Francis, the Principal Secretary for Tourism, and Captain Sandy Benoiton, the CEO of Air Seychelles.
The partnership aims to enhance visibility and attract more visitors to the archipelago by leveraging joint activities in targeted markets. Under the agreement, both parties will collaborate closely on various marketing initiatives. They will utilize a range of communication channels, including social media platforms, to showcase the unique offerings of Seychelles to potential travellers worldwide.
In a significant move, Air Seychelles has pledged its active participation alongside Tourism Seychelles in key international events, specifically targeting markets crucial to the destination’s growth. These events include the World Travel Market – Africa (WTM-Africa), the Outbound Travel Mart (OTM) in India, and the Salon du Prêt à Partir in Mauritius.
Source: Voyages Afriq