25 Mar 2024

TIFA 2024 Targets Unveiling African Tourism Potential Through Synergy of Trade and Investment

As the global spotlight turns to Africa’s burgeoning tourism industry, the Tourism Investment Forum Africa (TIFA) gears up for its highly anticipated 2024 edition in Cape Town (10-12 April). Building upon the laudable feat of last year’s event, TIFA 2024 promises to redefine the landscape of tourism investment on the continent, bringing together key stakeholders, investors and industry leaders for a dynamic exchange of ideas and opportunities.

Reflecting on the triumphs of the previous year, Miller Matola reiterated the forum’s pivotal role in showcasing Africa’s diverse tourism offerings and unlocking its vast investment potential.

Matola who is the CEO of Millvest Investments, organisers of TIFA in a conversation with Kojo Bentum-Williams on the VA Tourism Podcast said, “TIFA aims to facilitate intra-Africa investment in the Tourism sectors but also in the process to profile destinations especially lesser-known destinations, lesser-visited destinations as a location for investment and also profile them as tourism destinations. And so the reason we chose the Northern Cape was specifically to speak to those objectives of ours. The third objective is to position them as business event locations to show their capabilities to host big events, and small events, but make sure they also benefit from MICE Tourism.”

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Source: Voyages Afriq