The Chinese outbound travel market for Africa

The Chinese outbound travel market has experienced two decades of high speed growth, by 2019 before the Covid-19 pandemic, China was the world's No.1 source market in terms of outbound journey numbers and international tourism expenditures.

This webinar will take an overview of this important market for its past and future, unveil the unique persona of the Chinese travellers, and provide our suggestions when form your sales and marketing strategy to attract Chinese travellers to the African destinations.