The Capital Hotels revamps loyalty programme
The Capital Hotels, Apartments & Resorts has transformed its La Famiglia rewards programme into 'The Capital Circle', introducing new features while maintaining its simplified approach to guest benefits.
Announced on 3 October, the refreshed programme continues to offer members up to 20% discount on stays, but now includes a new Mystery Monthly Sweepstakes component. Members can win various prizes including tickets to sporting events, bush trips and spa treatments at the Grotto Spa.
Marc Wachsberger, CEO of The Capital Hotels, described the update as an enhancement of La Famiglia's best features with "added excitement". Members can enter the monthly draws by making online bookings through the company's website using their Capital Circle rate code.
The programme also introduces a referral system, where members can gain additional sweepstakes entries by successfully referring new members who complete bookings. Existing La Famiglia members have been automatically transferred to the new programme.
This rebranding represents The Capital's effort to combine straightforward rewards with exclusive experiences for loyal guests.
Source: Tourism News Africa