Target 'Niche' Chinese Travelers, Not Numbers, Tourism Experts Tell Africa
JOHANNESBURG — African countries are investing heavily in trying to attract tourists from the world's biggest outbound travel market, China, as they battle to recover from losses suffered during the travel bans of the COVID-19 pandemic.
"COVID wiped out large parts of tourism industries, especially in poorer parts of the world like Africa,” said Mike Fabricius, a specialist in tourism management, consulting and marketing for his Johannesburg-based company, The Journey. “Some African countries rely heavily on the foreign exchange that tourists bring in and the money they spend in domestic markets. To lose that for a few years was a heavy, heavy blow."
Source: VOA News