Tanzania targets Chinese tourism market to boost visitor numbers
Tanzania aims to increase tourism from China's outbound travel sector by utilizing its long-standing established links with that East Asian nation.
About 150 million Chinese people go abroad each year, making China the country with the most visitors in the world. Only a small percentage of Chinese visitors come to Tanzania; by the end of this year, the Tanzania Tourist Board (TTB) anticipates that 45,000 Chinese tourists will have travelled there.
However, according to Minister of Natural Resources and Tourism Mohamed Mchengerwa, that has to change. He wants more work to be done to get more and more Chinese visitors to Tanzania so they may experience the country's many tourist attractions, from wildlife safaris to beautiful beaches.
According to Mchengerwa, the top companies in the Asian economic powerhouse, which yearly handle around 40 million outbound travellers, are where the travel agents of travel agencies now operating in the nation are based.
Source: Business Insider Africa