Tanzania Leverages AFCON 2027 to Promote Cultural Tourism Across Regions
Tanzania’s tourism sector is preparing to showcase the country’s cultural heritage during the 2027 Africa Cup of Nations (AFCON), co-hosted with Kenya and Uganda. The Tanzania Tourism Sector Safety and Protection (TTSSP) has launched a stakeholder initiative aimed at using the tournament as a platform to position mainland Tanzania as a diverse, culturally rich destination. The effort is anchored in engaging tourists beyond football by offering immersive experiences such as cultural safaris, artisan workshops, and historical tours.
With AFCON 2027 set to take place from 19 June to 18 July, the TTSSP has outlined a multi-regional strategy covering the Northern Zone (Arusha, Kilimanjaro), Coastal Zone (Dar es Salaam, Tanga), Southern Highlands (Iringa, Mbeya), and Western & Central Zones (Dodoma, Kigoma). Key activities include promoting tribal heritage visits, UNESCO-listed sites, and traditional crafts to attract investment, support community development, and widen the tourism offering ahead of the global event.
Source: eTurboNews
