Sustainability, AI, and ‘Slow’ Travel set to be key travel trends in next three years
UK travellers plan to increase their spending on breaks and holidays over the next three years and will have more of an eye on sustainability than ever before. However, high temperatures in parts of Europe could impact when and where people travel for their ‘summer holidays’ in the coming years.
Other key trends will also come to the fore. Artificial Intelligence (AI) will become a key tool for holiday planning – with a fifth (19%) of people already using it for this purpose. Meanwhile ‘dupe’ destinations – that are similar to traditional holiday destinations but closer and cheaper – will be another key theme.
In addition, ‘slow holidays’ – where travellers take their time, connect with the local culture, disconnect from technology and minimise their impact on the environment – will be another significant trend.
These are the key outtakes from the UK findings of Marriott Bonvoy’s 2024 Future Travel Trends research, in collaboration with foresight agency The Future Laboratory, which analysed the travel plans of 14,000 travellers across Europe and the Middle East over the next three years.
Source: Travel Daily News