South Africa uses sustainable tourism campaign to attract tourists from the Netherlands, Belgium and Sweden

In the current era of heightened sustainable travel, travellers from the Netherlands, Belgium, and Sweden are leading the charge in embracing sustainable and responsible tourism.
These countries are actively prioritising travel choices that positively impact both the environment and local communities.
Capitalising on this growing trend, the South African Tourism North Europe Hub has introduced a captivating campaign: “Live South Africa!”
Source: IOL