Soroi Collection Appoints Talking Stick Global as UK Trade Marketing and PR Partner

Soroi Collection, a family-run portfolio of camps and lodges in Kenya has appointed Talking Stick Global as its dedicated UK trade representation and public relations agency, reinforcing its commitment to the UK market through strategic trade engagement, enhanced brand visibility and positioning within the responsible luxury sector.

From January 2026, Talking Stick Global will manage all UK travel trade marketing activities for Soroi Collection, ensuring the brand maintains strong presence among tour operators and travel agents. The agency will work to ensure Soroi's camps and lodges across Kenya - including properties in the Masai Mara, Tsavo and Samburu - are prominently featured, actively sold and comprehensively supported across key distribution channels.

Concurrently, the agency will provide a public relations programme designed to increase consumer and media awareness of Soroi's portfolio and its longstanding commitment to conservation, community partnership and low-impact safari experiences.

This partnership coincides with a significant period of expansion for Soroi Collection, as the brand prepares to launch Soroi Blue, a ten-room boutique property in Diani Beach and Soroi Amboseli an intimate tented camp in Amboseli National Park both opening in June 2026, with additional plans for a Nairobi property scheduled to open in 2027.

William Mbunjiro, Head of Sales at Soroi Collection, commented:

"The UK represents a crucial market for Soroi Collection, and we are delighted to partner with Talking Stick Global during this pivotal phase of our development. With new properties launching and an enhanced focus on responsible luxury experiences, securing dedicated representation with deep understanding of the UK trade landscape was essential. Talking Stick's expertise will ensure our camps are strategically positioned, and readily accessible to the UK market."

David Reading, Managing Director at Talking Stick Global, added:

"We are honoured to represent Soroi Collection in the UK market. Their commitment to conservation, community engagement and authentic safari experiences resonates strongly with contemporary UK travellers. Our focus will be on strengthening distribution networks, deepening trade relationships and driving visibility for a brand poised to become a leading name in responsible luxury travel throughout East Africa."

Look out for our 2026 Soroi Collection FAM Trip dates!