Sanctuary Retreats rebrands to A&K Sanctuary
We are excited to share the news that A&K Travel Group is relaunching its Sanctuary Retreats portfolio of safari camps and lodges under a new name: A&K Sanctuary.
This evolution heralds an auspicious new era for A&K Sanctuary and reinforces our commitment to providing our guests and your clients with superlative travel experiences in the world’s most coveted destinations. Visitors can expect an even more elevated experience across our signature properties, with overhauled interiors and meticulous design tweaks that channel A&K founder Geoffrey Kent's trailblazing combination of adventure and indulgence.
Rest assured, our commitment to you remains the same. At A&K Sanctuary, we’re an extension of your brand and your guest relationships and data remain resolutely yours. This ensures we can provide them with the unparalleled service they deserve, all while supporting your booking through the proper channels.
What this rebrand means for our valued partners and the travel trade community
Enhanced Brand Recognition: The A&K Sanctuary name leverages the strong reputation and global recognition of the A&K brand. This amplified reach, combined with each property's distinctive character, will establish them as sought-after destinations in their own right.
Unwavering Commitment to Excellence: Dedication to providing exceptional guest experiences, authentic travel and luxurious accommodations remains unchanged. Partners and travel advisors can continue to recommend A&K Sanctuary with the utmost confidence.
Expanded Portfolio and Exciting Developments: The rebranding coincides with a period of significant investment and expansion for AKTG. This includes the reimagining of flagship properties like Gorilla Forest Lodge in Uganda and Baines' Lodge in Botswana as well as the launch of Pure Amazon, A&K's first boutique riverboat in South America. These developments offer even more extraordinary travel opportunities for clientele.
Continued Support for Sustainability and Local Communities: A&K founder Geoffrey Kent pioneered the community-first approach to conservation more than six decades ago. A&K Sanctuary remains committed to sustainable tourism practices and actively supports local communities through A&K Philanthropy. The company strongly believes in responsible travel that benefits both guests and the destinations.
Seamless Transition and Support: The rebranding will be implemented strategically to ensure a smooth transition for partners and the travel trade community. A&K Sanctuary is committed to providing ongoing support and resources to ensure continued success. Trade partners are encouraged to reach out to their regional sales directors with any questions.
We look forward to connecting with you in the coming months to share more about this exciting new chapter. In the meantime, feel free to reach out—we’d love to hear from you.
Thank you for your partnership and here’s to the next chapter of extraordinary travel experiences.
The A&K Sanctuary Team