Samara Karoo Reserve appoints Russel Binks as Brand Alchemist in exciting new collaboration
Samara Karoo Reserve and Russel Binks & Associates are pleased to announce an exciting collaboration, with Russel Binks joining the Samara Team as Brand Alchemist.
In this dynamic role, Russel will be deeply involved in all aspects of the business, working to refine Samara’s brand identity and guest experience. This partnership marks a significant step in Samara’s ongoing journey to reimagine luxury conservation-driven tourism in the heart of South Africa’s Great Karoo region.
“Samara Karoo Reserve offers a private luxury safari experience where every guest’s stay is thoughtfully tailored, combining world-class comfort, exclusive wildlife encounters and personalised service in the heart of the breathtaking Great Karoo”, says Samara Co-Founder and Director Sarah Tompkins. “By choosing to visit Samara, guests actively contribute to the ongoing preservation and restoration of the Great Karoo’s unique biodiversity, ensuring its magic endures for future generations. We are delighted to have Russel on board to further develop our tourism offering and showcase Samara to a wider audience.”
Russel brings a wealth of experience in brand strategy, business growth and guest experience development, making him a perfect fit to further craft and share Samara’s unique conservation-driven hospitality offering. Together we look forward to unveiling an enriched immersive experience for our guests and trade partners.
For further information please contact Russel Binks on [email protected] or +27 (0)83 261 9613.
About Samara Karoo Reserve
Award-winning Samara Karoo Reserve offers slow, meaningful and exceptional safari encounters in one of South Africa’s most diverse wilderness destinations. Three intimate lodges have exclusive traversing rights over 67,000 acres of protected reserve spanning strikingly varied topography, home to over 60 mammal species including the Big Five, cheetah and aardvark, as well as 225 bird species. Every guest that stays at Samara plays a role in safeguarding the landscape in perpetuity.
Founded in 1997, Samara has pioneered the rewilding of this semi-arid yet uniquely biodiverse landscape, catalysing an ambitious vision to expand the conservation estate to a 3-million-acre footprint in a Global Biodiversity Hotspot. A member of The Long Run, Samara strives to achieve sustainability across the “4Cs”: Conservation, Community, Culture and Commerce.
Located 270 km from Gqeberha (Port Elizabeth) and 53 km from Graaff-Reinet in the Eastern Cape’s Great Karoo region, Samara is easily accessible by road or by air yet retains a remote wilderness feel.
For further information, visit www.samara.co.za