SADC Secretariat establishes SADC Business Council Tourism Alliance
The Southern African Development Community (SADC) Secretariat, Southern Africa, has made significant strides in advancing its SADC Tourism Programme 2020-2030.
The tourism programme, supported by the German Federal Ministry of Economic Cooperation and Development through GIZ (the German development agency), serves as a comprehensive roadmap for guiding and co-ordinating the development of a sustainable tourism industry in the Southern African region and focuses on facilitating the removal of barriers to tourism development and growth.
Moreri Mabote, senior programme officer of tourism at the SADC Secretariat said the SADC Tourism Programme 2020-2030 provides a powerful framework for achieving regional tourism success.
“Its strategic goals, including enhanced visitor movement, destination reputation, TFCA (Transfrontier Conservation Area) development, exceptional experiences, and powerful partnerships, lay a strong foundation.
Source: IOL