SA Tourism launches global MegaFam project
Encouraged by the uptake in the travel, tourism and hospitality industries after the disruptions of the past two years, SA Tourism is scaling up the implementation of its sector growth plans, with the launch MegaFam a follow-up on its 'Live Again' global campaign.
The strategy is dubbed MegaFam, to emphasize its scale and ambition, which is bigger than a typical destination-marketing familiarisation (Fam) campaign.
The main thrust of the #MegaFam phase of SA Tourism's ‘Live Again’ growth campaign will see the brand invite some 840 carefully-selected people from varied backgrounds across all continents, time zones, linguistic and cultural regions, professions, and social standing, to South Africa's shores over the coming months.
Source: Bizcommunity