Record-breaking WTM Africa 2024 Signals Surging Interest in African Tourism
Cape Town, April 24th - World Travel Market Africa (WTM Africa) concluded its 2024 edition on a record-breaking high note, reflecting a significant surge in global interest towards African travel and tourism. The event witnessed a staggering 40% jump in buyer attendance compared to 2023, solidifying its status as the continent's premier travel trade show.
WTM Africa 2024 hosted an impressive 705 exhibitors and 5,752 industry professionals from 99 countries. Notably, there was strong representation from emerging markets, contributing to the 10,505 pre-scheduled meetings conducted. This expanded reach promises increased investment and awareness for African destinations worldwide.
"The enormous increase in buyers highlights the growing confidence and investment in Africa as a compelling travel destination," said Carol Weaving, Managing Director of RX Africa. Highlights included the inaugural African Media Awards, Responsible Tourism Awards, insightful Trends Report, and the innovative Brain Box sessions.
As WTM Africa looks ahead to 2025, it remains committed to facilitating business opportunities, fostering meaningful connections, and showcasing Africa's diverse travel experiences.