Radisson to double SA presence with 25 hotels by 2030
In a move highlighting its confidence in the South African tourism market, Radisson Hotel Group has set a target of doubling its presence in the country by 2030. This ambitious expansion plan comes alongside recent upgrades to the company's existing South African hotels, demonstrating Radisson's commitment to becoming a major player in the nation's hospitality industry.
Daniel Trappler, senior director of development, sub-Sahara Africa at Radisson Hotel Group, shared insights into the group's strategic approach to reach its ambitious goal of 25 hotels by 2030, stating: "We are prioritising, through either management or franchise models, conversions for quicker market entry and exploring strategic collaborations with existing management companies to increase our footprint.
"This presents the potential introduction of the Radisson Individuals brand to South Africa, an ideal first step for individual hotels with strong service scores who may be considering transitioning to one of our other successful core brands at a later stage.
Source: Biz Community