Prof. Kobby Mensah Appointed CEO of Ghana Tourism Development Company
Prof. Kobby Mensah, a leading expert in tourism marketing and an Associate Professor at the University of Ghana Business School, has been named the Chief Executive Officer of the Ghana Tourism Development Company (GTDC). Known for his extensive experience in strategic branding, destination marketing, and investment promotion, Prof. Mensah has been a prominent figure in Ghana’s tourism sector, offering consultancy on major projects and spearheading innovative academic-industry collaborations such as the Destination Legon initiative.
His appointment is seen as a strategic move to revitalise the GTDC, a key institution in advancing tourism as a significant driver of economic growth. Prof. Mensah’s focus on integrating digital engagement with tangible tourism outcomes and his commitment to nurturing the next generation of tourism leaders aligns with the company’s goals to attract investments and promote Ghana’s appeal as a destination. Observers anticipate his leadership will further position Ghana as a competitive player in the global tourism market.
Source: VoyagesAfriq