Paris Olympics: A Promising Future for Kenya’s Sports Tourism
The Kenya Tourism Board (KTB) is set to capitalise on the upcoming Paris Olympics to boost Kenya's sports tourism industry. With the Olympics overlapping Kenya's peak tourist season, from June to October, KTB aims to attract visitors to extend their stay and experience Kenya's iconic attractions, including the wildebeest migration in the Maasai Mara and the humpback whale migration in Watamu.
John Ololtuaa, Principal Secretary in the State Department of Tourism, highlighted the role of Kenyan athletes as "national icons and global ambassadors," showcasing Kenya's potential as a premier sports tourism destination. Kenya, Africa's most decorated Olympic nation, plans to leverage its sporting excellence and renowned athletes to draw international interest.
KTB's strategy includes potential package deals combining Olympic events with wildlife safaris, training camps for international athletes, and exclusive experiences with Kenyan sporting legends. This approach aims to boost tourist arrivals, diversify the tourism sector, and enhance Kenya's international image.
Source: Travel and Tour World