12 Apr 2023

New Tourism Minister on task to unveil Malawi as world’s best kept secret

Described as the ‘Warm heart of Africa’ Malawi boasts of some of the continent’s best tourist attractions ranging from abundant wildlife, dramatic landscapes and a plethora of other exciting attractions that are sure to allure any visitor.

For the country’s newly appointed Tourism Minister, however, there is something more that distinguishes Malawi as a must-visit destination. Speaking to VoyagesAfriq in Germany at this year’s ITB Berlin Tourism Expo, Vera Kamtukule said the country’s people and their rich cultures are what define Malawi as the “Warm heart of Africa.”

“What is that that makes us stand out? It is our people, the culture, and the stories behind our people which can never be compared to anything else. I can guarantee you that if anyone from America, Germany, or any part of Europe comes to Malawi, their lives are never the same, because our resilience as a people is well documented.”

A key attraction of the Southern African country is Lake Malawi, the fifth largest fresh water lake in the world by volume, the ninth largest lake in the world by area—and the third largest and second deepest lake in Africa.

Kamtukule said that attractions like the Lake and many others remain undiscovered by Malawians and she is determined to change that to improve domestic tourism.

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Source: VoyagesAfriq