Morocco launches plan to boost Ouarzazate cultural tourism
Morocco’s Ministry of Tourism has launched an acceleration plan to position Ouarzazate as a leading sustainable cultural tourism destination. The government has mobilised MAD 820 million ($75 million) under the 2023 – 2026 roadmap to upgrade hotel capacity, develop cultural attractions and improve air connectivity. Early outcomes include two hotel reopenings and a 34% rise in airport arrivals through August compared with 2019, with the first cultural events set to begin this month.
The hotel rehabilitation programme has secured new operators for nine strategic properties and aims to add nearly 1,800 new beds, alongside a standards-compliance operation across 75 establishments that will add a further 1,400 classified beds. Cultural upgrades include new heritage spaces at Kasbah of Taourirt Square by year-end and exhibition squares at the UNESCO-listed Ksar Aït Benhaddou, slated to open in the second half of 2026. Air capacity has risen 33% versus 2019, driven by a new Ouarzazate – London route and additional seats from France and Spain, with further routes under study. The Go Siyaha programme is also backing 35 regional projects ranging from authentic lodging to immersive cultural experiences.
Source: Morocco World News