Madagascar Launches “Uncharted: Beyond the Baobabs” Tourism Campaign
The Madagascar National Tourism Board has launched “Madagascar Uncharted: Beyond the Baobabs,” a digital campaign featuring content from ten international creators. Their journey, spanning key locations such as Morondava, Tuléar, and Isalo Ranohira, is captured in cinematic videos and photos, offering a fresh perspective on the island’s landscapes, cultures, and traditions. The campaign aims to enhance Madagascar’s appeal as a diverse and immersive travel destination.
This initiative, developed in collaboration with creative agency Where Is This, aligns with the board’s strategy to boost Madagascar’s global visibility and position it as a prime location for tourism and international productions. The content, drawn from a December 2024 road trip along the RN7, will serve as a visual resource for tourism stakeholders while reinforcing the island’s market presence among key global audiences.
Source: VoyagesAfriq