‘Look beyond numbers for Africa’s tourism recovery’
Africa’s tourism stakeholders need to look beyond just growing numbers post-COVID and instead, rethink how the tourism sector works so it can deliver on its unique potential to transform lives, drive sustainable growth and provide opportunity everywhere in Africa.
So said UNWTO Secretary-General Zurab Pololikashvili, speaking at the 65th meeting of the UNWTO Regional Commission of Africa, which brought 25 Ministers of Tourism and high-level representatives from 35 countries together as well as leaders from the private sector.
Taking place in Tanzania shortly after UNWTO celebrated World Tourism Day, the Commission meeting embraced the day’s theme of ‘Rethinking Tourism’, with a focus on innovation, branding, jobs and education and partnerships.
Source: Travel News