KTB Courts European Markets In Pursuit Of 12.5% Tourism Growth

  Alexander Fierley, Deputy Head of Mission and Head of Economic Affairs

Nairobi – Thursday, 19th June 2025: Air connectivity and safety assurances are the key factors crucial for Kenya's strategy to draw more European visitors as the country targets a 12.5% increase in arrivals for 2025.

The Kenya Tourism Board (KTB) is spearheading efforts to achieve this ambitious goal, aiming to welcome 764,734 European tourists this year up from 680,373 received in 2024.

In a high-level forum drawing diplomats from various European missions, the tourism stakeholders expressed commitment to addressing teething issues that have hindered growth in the sector. The engagement, organized by the Kenya Tourism Board in conjunction with the State Department of Foreign Affairs, sought to strengthen collaboration and explore new avenues for promoting Kenya as a premier destination.

Read full press release here

Link to footage: https://we.tl/t-7oLK35ytF7

Source: Kenya Tourism Board