KTB Calls For Synergy Among African Countries To Boost Travel In The Continent
Kenya Tourism Board (KTB) Chairperson Joanne Mwangi-Yelbert has called on African tourism boards and stakeholders in public and private sectors to create synergies that can promote intra-African travel.
She said that the continent holds great potential in terms of its natural, economic, and climatic advantages which can be leveraged by the tourism sector.
The KTB Chair noted that despite the fact that there are many opportunities for intra-Africa travel, little or no synergies exist among the various stakeholders.
“The African continent is one that has a great potential for tourism. For example, instead of the big five we have in Kenya, combined, Africa can have the Big 20 due to the diversity in resources the continent has” she said during a meeting with Africa Tourism Boards representatives on the sidelines of the Magical Kenya Travel Expo.
Source: Capital News