Kenya Tourism Board Launches Large Scale European Marketing Campaign
The Kenya Tourism Board (KTB) has launched the European phase of a global marketing campaign in the UK, France and Germany. It is also proud to host to the Africa & Indian Ocean Gala Ceremony of the World Travel Awards on the 15th October in Nairobi.
The campaign - “Real Deal Kenya” - was developed to reinvigorate Kenya’s tourism industry by showcasing a wide variety of experiences on offer in the destination, and highlighting the wildlife, culture and adventure activities available to global visitors.
According to KTB CEO Dr. Betty Radier, the campaign is in line with the board’s strategy of making Kenya one of Africa’s top tourist destinations. “This is not only a very timely and relevant initiative, but also an important part of our strategy for attracting visitation from abroad, as we regain our stability from the impact of Covid-19 pandemic,” she said.
Source: Breaking Travel News