Kenya Tourism Board Expands Magical Kenya Signature Experiences to 75 Curated Offerings
The Kenya Tourism Board (KTB) has unveiled 14 new experiences under its Magical Kenya Signature Experiences (MKSE) collection, bringing the total to 75 curated entries for the 2026 to 2028 cycle. The new additions span adventure, wellness, culinary tourism, conservation, culture, luxury, family travel, shopping, and outdoor recreation, forming part of Kenya's National Tourism Strategy 2025 to 2030, which prioritises product diversification beyond safari and beach with a focus on MICE, wellness, sports, and cultural and culinary tourism.
Among the newly recognised experiences is the African Food Trail, a cross-border culinary journey showcasing East African cuisine, and an experience from Ol Pejeta Conservancy - home to the world's last two northern white rhinos - designed to draw visitors into active conservation participation. KTB CEO June Chepkemei said the expanded collection reflects the creativity and ambition of Kenya's tourism industry, adding that the programme helps operators reach international markets with distinctive, market-ready products. "These experiences enhance our destination proposition, open new opportunities for tourism enterprises, and help us tell a richer and more compelling Kenya story to the world," she said.
Source: Capital FM Africa